Blue is the new green.
We are passionate about making the clothing industry, one of the biggest contributors to our world's water crisis, more sustainable. To make your garment, we use leftover cotton scraps that are being disposed of by manufacturers in enormous quantities. By repurposing this fabric we reduce waste and save a whole lot of valuable water, driving our world towards greater circularity.
We are proud to donate 5 cents per garment sold, and a minimum of $50,000 over 3 years, to Ocean Conservancy and their mission to protect the ocean from today's biggest global challenges.