Mission

Soak gentle laundry soap quickly, comfortably and sustainably moves you from fear to elation and into your favorite clothes.Every person has a favorite item of clothing they long to wear more—but they are afraid or don’t know how to wash it.

Handwashing doesn’t have to be hard.

Soak is the quick, easy way to clean and refresh the laundry you love. Made with eco-friendly, skin-grade quality ingredients, locally in Canada. Its gentle, no-rinse formulation is perfect for hand- or machine-washing your laciest lingerie, softest sweaters, swimwear, hand-made quilts, even baby clothes.

→ made with plant-derived and renewable ingredients
→ biodegradable, phosphate-free, dye-free,
→ sulphate-free
→ no glycols, EO, PO, SLS, SLES, DEA or MEA.
→ safe for hand- or machine-washing (including HE).

Available in six fragrances—Celebration, Fig, Lacey, Pineapple Grove, Wild Mint, Yuzu—and Scentless.

At Soak, our mission is to quickly, comfortably and sustainably move people from fear to elation and into their favourite clothes. Laundry can be easy, fun and fast! Help us create a cultural shift via a Soakworthy® movement that helps people be their best selves by caring for and wearing their favorite clothes — whether they’re purchased, handmade or handed-down.

SOAK modern laundry care Yuzu