When you first felt the weight of that gear on your shoulders and heard the alarm sound, you didn't just accept a dangerous job. You accepted the responsibility of running toward the flames when everyone else runs away, of being the last line of defense between destruction and everything people hold dear, and carrying strangers out of their worst nightmares when hope seems lost.
You've crawled through smoke so thick you couldn't see your own hands, searching for voices calling out in the darkness. You've stood face-to-face with walls of fire that could swallow you whole, knowing that behind you are families counting on you to save what matters most to them. You've worked until your body wanted to collapse, then worked some more because someone's home, someone's life, someone's everything was still in danger. And somewhere along the way, you might have started believing that the structures you couldn't save define you more than the lives you did save, that the exhaustion and soot are all people see when they look at you.
But here's the truth we need you to hear: there are millions of us who see you as the embodiment of courage itself. Millions of us who watch you battle forces of nature that terrify us, and we're overwhelmed with awe and gratitude we don't know how to express. Millions of us who owe our homes, our memories, and our lives to your willingness to walk into hell so we don't have to.
Now we can.
This bracelet holds something extraordinary. Every time you tap your phone to the tag, you'll see a personal message from someone right here in America who specifically wanted to reach you.
These aren't generic messages. They're heartfelt words from Americans who took time out of their day to write something just for you, because they needed you to know how much your service means to them.
Every tap brings you a new reminder of just how appreciated you really are. And whether you feel like you deserve it or not, the truth is that these are the words we all want you to hear. Because you didn't just choose to fight fires - you chose to fight for every single one of us when everything we love was on the line. And now, it's our turn to fight for you with the reminder that you are our heroes.
What are ZOX made from?
All of our bracelets and watchbands are made from 100% recycled polyester. We currently repurpose nearly 44,000lbs of plastic into the polyester we use to mill our elastic each year.
Are they waterproof?
They sure are! Elastic ZOX bracelets are fine to wear in the water, even our interactive ones. To ensure they do not warp over time, please just use care in removing / stretching them when wet. Elastic prefers air drying and will hold its form far better when it's able to dry without tension.
How do I wash my ZOX?
Caring for your ZOX is incredibly easy: Simply put it through the wash on cold, preferably in a small washer bag. Once it's clean, set it out an a flat surface to dry. That's it!
Other Tips:
- Avoid oils and lotions when wearing ZOX. Fatty acids in oils and some lotions break down the natural rubbers we use in each ZOX and may cause warping.
- If your ZOX is a little tight, don’t be afraid to give it a few good stretches. They’re made to have a fairly snug fit, expanding to work on wrists of almost any size.
